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The new buzz strategy Cat Icon

The new buzz strategy

Brands intentionally create a limited supply of products to make them more desirable. And what about the long term? what is the next hype?

Navigating the AI hype Cat Icon

Navigating the AI hype

Everyone is becoming an AI expert. Should organizations already jump into the deep end?

The power of storytelling Cat Icon

The power of storytelling

A good story can make people feel better than any business insight.

A new era in customer experience is already here Cat Icon

A new era in customer experience is already here

Zero UI is approaching us in leaps and bounds, and the future of user experience is full of possibilities.

Algorithms or customer research? Ask Spotify Cat Icon

Algorithms or customer research? Ask Spotify

Human-centered research helps companies dive deep into customer’s lives and develop products that meet their profound needs.

The Evolution of Self-Service Cat Icon

The Evolution of Self-Service

More and more companies are moving towards self-service and earning double.

Seeking the next big thing? Step into your customer’s shoes Cat Icon

Seeking the next big thing? Step into your customer’s shoes

The Design Thinking methodology helps organizations understand customer problems better and develop creative ideas for new products and services.