The digital advertising landscape is facing one of its most significant shifts since Google AdWords.
As more consumers turn to ChatGPT to make purchasing decisions, sponsored ads integrated into the conversational experience are not just another marketing channel, they represent an entirely new advertising moment.
So, when will it arrive in Israel, and what should organizations start doing today to prepare?

How is AI reshaping the rules of commerce as it becomes an active intermediary in purchasing decisions?
AI is no longer just a supporting tool, it has become an active force influencing every stage of the customer journey.
Organizations that adapt to this new reality will be the ones that earn customers loyalty over the long term.

How can organizations stay relevant and influence decisions in a world where control is no longer guaranteed?
Consumer decision-making is being reshaped by uncertainty and rapid AI adoption. Today’s customer is more informed, AI-assisted, and less predictable- navigating algorithms and making smarter choices

Around 90% of organizations already integrate AI, yet only 20% generate real business value from it.
This Value Gap stems from two common mistakes: pushing AI everywhere, even where it doesn’t fit, or passively waiting for future agents while neglecting the current user experience.

Bridging the gap requires a new approach: AX- the integration of AI and UX

Coupang is redefining customer experience with speed, precision, and personalization.
By combining advanced tech, seamless logistics, and a deep local touch, it shows that putting the customer first isn’t a slogan—it’s a winning strategy.
Read the full article by Yael Kender, Head of BDO Digital, in The Marker Labels’ Customer Experience issue (page 14).

From collector toys to quirky snacks, limited editions trigger urgency, exclusivity, and social buzz. Brands use scarcity to spark desire—and turn customers into loyal fans.