In 2026, technology has changed dramatically, but users haven’t.
While 90% of organizations are already integrating AI into digital products, only 20% are creating real value from it, the gap is in the experience: technology isn’t measured by what it can do, but by what users can actually achieve with it.
The message is clear: users expect a great experience, whether AI is behind it or not.

Israel’s loyalty market is evolving from discounts, promotions, and earning points toward something deeper: relationships, belonging, and long-term value.
So how brands are redefining customer relationships in 2026?
The takeaway is clear: in a world of endless choice and growing competition, customers stay loyal to brands that give them more than just one reason to stay.

What makes a sports watch something customers feel emotionally attached to?
Ofir Kindler, VP of Marketing at Ronlight Health, Garmin’s distributor in Israel, shares how to build a customer experience that lasts well beyond the purchase, for everyone from competitive athletes to people who just want to sleep a little better.

Every year, organizations open last year’s work plan, change the dates, add a line about AI, and call it a strategy.
But a real plan doesn’t start with a template, it starts with a question almost no one asks: what is actually broken? Without that question, even a good-looking plan is just a schedule waiting to fail.

The real competitive advantage is no longer the ability to collect data, but the ability to understand people.
Leading sports brands are transforming data into personalized guidance and better decisions, reflecting a broader shift from measurement to guidance and offering valuable lessons for every industry.

The customer journey is being redefined by AI. As personalization becomes the norm and authenticity emerges as a key differentiator, organizations that embrace this evolving landscape will be better positioned to improve efficiency, strengthen customer loyalty, and drive sales growth.
So, how can organizations navigate this transformation?

The digital advertising landscape is facing one of its most significant shifts since Google AdWords.
As more consumers turn to ChatGPT to make purchasing decisions, sponsored ads integrated into the conversational experience are not just another marketing channel, they represent an entirely new advertising moment.
So, when will it arrive in Israel, and what should organizations start doing today to prepare?

How is AI reshaping the rules of commerce as it becomes an active intermediary in purchasing decisions?
AI is no longer just a supporting tool, it has become an active force influencing every stage of the customer journey.
Organizations that adapt to this new reality will be the ones that earn customers loyalty over the long term.