The use of AI in loyalty programs is still in its infancy, but its potential is enormous. If it is important to you that customers remain loyal to your brand over time, it is worth taking inspiration from the unicorns

Our goal this year, unlike the previous years is to spend locally. No more black Friday, say hello to the new blue Friday.

Brand that prefers to focus on selling right now and doesn’t care what happens a minute later – will not survive long-term.

How can luxury brands adapt to the evolving values and preferences of Gen Z customers?

Goals, competition, inspiration, customers, ideation, and prioritization – everything you need to know for next year’s work plan.

True customer loyalty cares about individual customers – instead of seeing them as just a wallet.

London is a great example of how self-service can be used to create a great customer experience.

How to generate more revenues in the changing climate, using digital assets.