Coupang is redefining customer experience with speed, precision, and personalization.
By combining advanced tech, seamless logistics, and a deep local touch, it shows that putting the customer first isn’t a slogan—it’s a winning strategy.
Read the full article by Yael Kender, Head of BDO Digital, in The Marker Labels’ Customer Experience issue (page 14).

From collector toys to quirky snacks, limited editions trigger urgency, exclusivity, and social buzz. Brands use scarcity to spark desire—and turn customers into loyal fans.

Trump turns supporters into loyal consumers—blending politics, branding, and merchandise into a new kind of loyalty economy

Gen Alpha has unique behaviors and expectations, knowing what drives them is key to future-ready retail.

How retailers can avoid the 10 most common data marketing mistakes, and start building smarter, deeper, and more profitable customer connections.

“Loyalty” isn’t just a term, it’s a crucial strategy. In today’s dynamic market, brands that focus on retaining customers are the true champions.

The digital world requires businesses to adopt a digital strategy by 2025 to stay competitive, but half of Israeli companies haven’t done so yet.