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The Holy Trinity: The Algorithm, the Chaos, and the Smart Consumer- Who Really Controls Purchase Decisions? Cat Icon
Yael kander

The Holy Trinity: The Algorithm, the Chaos, and the Smart Consumer- Who Really Controls Purchase Decisions?

How can organizations stay relevant and influence decisions in a world where control is no longer guaranteed?
Consumer decision-making is being reshaped by uncertainty and rapid AI adoption. Today’s customer is more informed, AI-assisted, and less predictable- navigating algorithms and making smarter choices
AX: Rethinking UX- The screen sells experience. The agent closes the task Cat Icon
Yael kander

AX: Rethinking UX- The screen sells experience. The agent closes the task

Around 90% of organizations already integrate AI, yet only 20% generate real business value from it.
This Value Gap stems from two common mistakes: pushing AI everywhere, even where it doesn’t fit, or passively waiting for future agents while neglecting the current user experience.

Bridging the gap requires a new approach: AX- the integration of AI and UX
Data Meets Human Touch Cat Icon
Tzeela Levin

Data Meets Human Touch

How can a university guide applicants when choosing to study is no longer a given?
Roni Bahat, VP of Marketing and Digital at Ben-Gurion University, shares how data insights and a human‑centered approach help reach each micro‑audience and drive record enrollment.
The Future Is Now: Inside BDO’s 2026 Trends Report Cat Icon
Yael kander

The Future Is Now: Inside BDO’s 2026 Trends Report

AI is reshaping how we shop, work, and live. and this is just the beginning. Join us December 24 at Wix Campus for BDO’s 2026 Trends Report: insights, strategies, and future opportunities.
Reimagining public sector employee experience Cat Icon
Tzeela Levin

Reimagining public sector employee experience

Yochi Lazar-Hadad, CEO of Tov Plus, on creating value for Israel’s public sector employees, despite rising costs and tight budgets
More Than one way to customer loyalty: Key Survey Findings Cat Icon
Yael kander

More Than one way to customer loyalty: Key Survey Findings

Yael Kander, Head of BDO Digital, presented a survey conducted especially for TheMarker Labels’ Customer Loyalty Conference, revealing what truly keeps customers loyal and which industries benefit most from customer loyalty.
What Amazon Can Learn from Coupang Cat Icon
Yael kander

What Amazon Can Learn from Coupang

Coupang is redefining customer experience with speed, precision, and personalization.
By combining advanced tech, seamless logistics, and a deep local touch, it shows that putting the customer first isn’t a slogan—it’s a winning strategy.
Read the full article by Yael Kender, Head of BDO Digital, in The Marker Labels’ Customer Experience issue (page 14).
The Power of Limited Editions: A New Loyalty Play Cat Icon
Yael kander

The Power of Limited Editions: A New Loyalty Play

From collector toys to quirky snacks, limited editions trigger urgency, exclusivity, and social buzz. Brands use scarcity to spark desire—and turn customers into loyal fans.