AX: Rethinking UX- The screen sells experience. The agent closes the task

Around 90% of organizations already integrate AI, yet only 20% generate real business value from it.
This Value Gap stems from two common mistakes: pushing AI everywhere, even where it doesn’t fit, or passively waiting for future agents while neglecting the current user experience.

Bridging the gap requires a new approach: AX- the integration of AI and UX