More Than a Watch Cat Icon
Tzeela Levin

More Than a Watch

What makes a sports watch something customers feel emotionally attached to?
Ofir Kindler, VP of Marketing at Ronlight Health, Garmin’s distributor in Israel, shares how to build a customer experience that lasts well beyond the purchase, for everyone from competitive athletes to people who just want to sleep a little better.
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Tzeela Levin

2027 WORK PLANS: STOP COPYING, START ASKING

Every year, organizations open last year’s work plan, change the dates, add a line about AI, and call it a strategy.
But a real plan doesn’t start with a template, it starts with a question almost no one asks: what is actually broken? Without that question, even a good-looking plan is just a schedule waiting to fail.
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Tzeela Levin

Data Meets Human Touch

How can a university guide applicants when choosing to study is no longer a given?
Roni Bahat, VP of Marketing and Digital at Ben-Gurion University, shares how data insights and a human‑centered approach help reach each micro‑audience and drive record enrollment.
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Tzeela Levin

Reimagining public sector employee experience

Yochi Lazar-Hadad, CEO of Tov Plus, on creating value for Israel’s public sector employees, despite rising costs and tight budgets
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Tzeela Levin

Global Reach, Local Voice

How ICL made a bold leap into digital, building global marketing capabilities that speak locally—clearly, accurately, and at scale.
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Tzeela Levin

Healthcare at Your Fingertips

How can we make extensive information accessible and deliver digital healthcare as good as in-person services? Karin Zeevi Herzka explores evolving healthcare at Leumit Health Services.
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Tzeela Levin

Building Trust by Simplifying Complexity

How to simplify insurance language and build trust? Michal Lutzky, AIG’s VP of Marketing and Strategy, shares insights.
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Tzeela Levin

Empowering Malls with Digital Tools

Azrieli Group leads Israel’s real estate sector. Daniel Korn, VP of Marketing and Digital, discusses digital’s role in enhancing physical commercial properties without competing with them.