The leading digital trends through the eyes of five generations

Re-build, re-shape, re-connect, and other brave moves for the next digital strategy.

This year, we have gathered the most exciting and innovative developments of 2022 and distilled eight trends that will continue to shape our lives in 2023: the loyalty spiral, the rise of creators, hyper-personalization, nano experiments, and other leading trends.

Every year, we choose to look back at the previous year in the digital world and collect the most exciting treasures created around the globe. Because there is no better time than now to stop and look back to understand which paths to walk in 2022. In this report, you will find trends like the rise of self-service, painless payment, multidimensional loyalty, eCommerce shapes, and other highlights.