The digital advertising landscape is facing one of its most significant shifts since Google AdWords.
As more consumers turn to ChatGPT to make purchasing decisions, sponsored ads integrated into the conversational experience are not just another marketing channel, they represent an entirely new advertising moment.
So, when will it arrive in Israel, and what should organizations start doing today to prepare?

How is AI reshaping the rules of commerce as it becomes an active intermediary in purchasing decisions?
AI is no longer just a supporting tool, it has become an active force influencing every stage of the customer journey.
Organizations that adapt to this new reality will be the ones that earn customers loyalty over the long term.